点击这儿给我发消息

品牌故事

发布日期:2016-09-05 00:00

betway体育官网成立于1992年,是一家以专门出售电器为主的线上线下一体化零售商,因首要运营高端电器,在业界、顾客中建立高端形象、以及构成杰出口碑。

Established in 1992, Sundan offers a seamless online and offline shopping experience which specialized inelectrical appliances. Sundan builds a good reputation and high-end brand image among the industry and customers because of mid to high-end positioning and products range.

股票名称:betway体育官网股份。股票代码:831321

Stock Name: Sundan    Stock Code: 831321

 

betway体育官网事务:

Business Scope:

       betway体育官网年出售收入超30亿,首要有三大事务:

       Sundans annual revenue is over RMB 3 billion and mainly focuses on 3 parts:

l   betway体育官网网上商城:betway体育官网网上商城作为betway体育官网非常重要的事务部分,为顾客供给与实体门店平等优质服务,顾客可随时随地享用betway体育官网产品和服务。

     Online store: as a very important part of the Sundan, it strives to provide superior service whichs equivalent of the physical store for the customer. Customers can enjoy Sundans products and services at anytime and anywhere.

l   betway体育官网:现在在全国20多个一、二线城市,具有40多家大型电器实体门店。

     Physical stores: over 40 physical stores in over 20 cities (both first and second tire cities) of mainland China.

l   设乡味:首要高端家居产品,现在在全国10多个城市具有20多家实体门店。

     Household physical stores: Share and Relish mainly sells premium household products with more than 20 stores in over 10 cities.

 

商城愿景:

 Vision:

专心于高端质量电器,致力于为高端顾客供给优质服务,力做我国最大的高端电器购物商城。

Focus on the high-end electrical appliances; strive to be the biggest high-end electrical appliances store with excellent service for the high-end consumers.

电器作为日子中不行短少的产品,顾客需求量越来越大,各大厂商供给的产品越来越多,零售职业堕入价格战,而价格战背面带来一系列问题,betway体育官网旨在为顾客处理这些问题:

As the necessity of our daily life, the increase of the customer needs results in the abundance of the product supply. The retail industry is involved in price competition. Now, Sundan aims to solve the problems arise from the price competition.

l   出于价格、促销搅扰,顾客不知怎么挑选好产品或契合自己需求产品。

  The customer has no idea how to choose the best appropriate products due to the disturbance of price competition and sales promotion.

l   产品和品牌挑选越来越多,需在不同产品之间比较,挑选进程越来越杂乱,不知挑选什么产品。

The customer needs to compare different products among so many choices. The complication makes it harder for consumer to make a final decision.

l   产质量量好坏良莠不齐,关于不熟悉产品的顾客来说,购买时冒很大危险,而且影响后期运用。

Quality difference will result in risk and bad using experience after the purchase, especially for those inexperienced customers. 

l   关于高端用户,很少有购买定心、挑选简略、契合自己需求的购物场所。

     For the high-end customers, seldom can they find a place to meet their specific needs and where they can feel safe and conformable to buy.

 

商城定位:

Positing:

成功人士、高学历、白领、潮人等高收入人群。

        High income groups like successful men, well-educated, white collars and trendsetters, etc.

 

产品特色:

Features

       首要运营高端电器,有以下特色:

       Focus on the high-end electrical appliances with the following features:

l   以国际品牌、进口产品、新科技、新品等高端产品为主。

     The high-end products like international brand, imported products, new tech and new arrivals.

l   对改进健康、提高日子质量的健康产品、日子小家电、多功用性产品。

     Health products, small appliances and multi-functional products feature in improving peoples health and living quality.

l   满意白叟、小孩、发烧友、专业人士、潮流人士的特性产品。

     Special products meet the needs of gray hairs, children, fanciers and trendsetters.

 

服务确保:

Service Guarantee:

l   100%正品行货:享用与实体门店平等货源确保,一切产品均经过正规渠道收购。

     100% authentic licensed; enjoy the same guarantee as the physical store. All products are legally purchased.

l   门店发货、门店提货:betway体育官网优先挑选经过门店为顾客发货、顾客也可挑选所在城市的门店提货。

     Delivery and Pick up: Sundan will deliver the goods prior through physical stores or customers can choose to pick up at the nearest physical store.

l   全国联保:betway体育官网网上商城所售产品供给全国联保,可凭发票挑选厂家售后点享用保修服务。

     Nationwide quality assurance: whereas warranty service is required, customers shall show the presentation of the invoice.

l   30天退换货:在betway体育官网网上商城所售产品供给30天退换货服务,详见细则。

     Changing or Refunding: we provide changing and refunding service within 30 days from the date of your purchase. Please see the details for reference.

l   betway体育官网职工送货上门:部分城市可由betway体育官网职工送货上门,并上门为顾客演示怎么运用。

     Delivery door to door: some cities enjoy the delivery door to door service and our Sundan staff will demonstrate how to use the product.